Platinum Hydrate Shampoo for Hydration

Establishing J Beverly Hills in 2004, named after the city he first arrived in when immigrating to America, Juan Juan's vision was to provide knowledge and resources for stylists to establish themselves in the ever-changing and competitive hair industry. Juan worked with a team of specialists, testing and handpicking each item, to now bring the quality of salon products into your everyday routine.

Platinum is formulated to work with any and every hair type, but especially damaged hair, so you're covered no matter which product you choose! All of our products are paraben, sulphate, and cruelty-free, and made from ingredients you can pronounce. Many of our Platinum products are formulated with ingredients that will help to protect hair from heat damage and increase moisture retention, to keep your beautiful hair healthy and soft! Platinum is the optimum treatment system for reconstructing, restoring, and healing damaged hair. Formulated with effective natural ingredients like coconut, silk proteins, vitamin E, & more your hair will be feeling healthier than ever!

The J Beverly Hills product lines cater to various hair needs. The BLUE line gently cleanses your hair while naturally nourishing and volumizing. The PLATINUM line is the optimum treatment for reconstructing, restoring, and healing damaged hair. The MEN line features premiere products specially designed for the modern man. The EVERYDAY line offers versatile solutions perfect for any hair type or style. The REPAIR line helps to repair split ends, restore manageability, and add shine. The STYLE line stimulates and soothes the scalp to help dissolve build-up.

The Platinum line offers reinforcing benefits, volumizing all hair types, with no parabens, sulfates, or cruelty, and features aloe vera and pro-vitamin B5 as key ingredients. The Platinum Reinforcing line is lightweight, suitable for all hair types, also free of parabens, sulfates, and cruelty, and features tea tree as a key ingredient.

Explore the J Beverly Hills product lines to find the right solutions for your hair care needs, whether it's gentle cleansing and volumizing, repairing damage, or styling for the modern man.

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